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Differentiate or Die (Book)

$21.95 $17.95

By Jack Trout with Steve Rivkin

Survival in Our Era of Killer Competition: An in-depth exploration of today’s most successful Differentiation strategies

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By Jack Trout with Steve Rivkin

Survival in Our Era of Killer Competition: An in-depth exploration of today’s most successful Differentiation strategies

Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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[FREE 2 Session Audio]
[FREE 2 Session Audio]